How we can help you and your business during this challenging time
In response to the difficulties many small businesses are currently facing - the City of Sydney released extra funding for small business grants of up to $10 000.
As part of this financial assistance - small businesses can use some of this aid to help improve their online presence through our two key areas of expertise:
Content curation and creation :
Original, SEO-friendly content is key for the success of any website and/or business. Whether you’re looking to increase traffic, promote a new product, or establish yourself as a thought leader in your industry, it starts with great content. Here is a list of the unique content we can create especially for you and your business.
Standard blog posts let you build your repertoire of information and insight regarding your service and/or product. Blog posts allow you and your business to showcase your knowledge into an array of different aspects and help you build a committed audience. They are generally short enough to be both mobile and reader-friendly.
Blog posts are the opportunity you have to share unique and valuable content to anyone who searches one of your carefully selected SEO keywords. Taking on different formats, including lists and “how to guides”, standard blog posts are informative, actionable and engaging.
We will review your web - content and deliver suggestions for language updates and an all round word “revamp” to make sure that what you are saying has the attention of your site visitors from their first click! Content audits also include a spell and grammar check in line with your target audience’s preferred language use.
Social Media Posts
Through a multitude of different Social Media platforms you have the neverending opportunity to engage with your customers and allow them the opportunity to share your content - resulting in a far wider reach than before.
Snappy and witty Social Media posts provide commentary and links to your product and/or service and play an integral role in brand awareness while simultaneously building a community of loyal customers.
Every page on your website needs to effectively reflect the key purpose and intention of your core business. Through both graphics and rich, attention grabbing content. Every sentence on your website should be as up-to-date and engaging as possible, with ample opportunity for customers to take action and source relevant information.
SEO or Search Engine Optimisation is the process of making sure your website and overall digital presence in the best condition it can be. This means that you are ranked on Search Engine platforms (especially Google) and that your target audience (and then some) especially those within a particular geographical location can find you easily when they search for a business that offers your service or products. This can include some or all of the following strategies.
An SEO audit of your website
Optimisation of Your Google My Business Listing
Redesign / Redirect 404 error pages
Optimise Your Meta tags and ALT tags
Update Google Search Console and Google Analytics
Implement SEO recommendations
All of these will help you with a better online presence and well-rounded Digital Marketing strategy.
Reach out today and find out how we can help you “Boost your Business” and make sure customers and prospective clients can find you easily online!