Updated: Oct 25, 2020
When you’re looking for a new product or service you probably start your research with a quick google search. Your customers are doing the same thing.
According to Google, 46% of all searches are for local products and services. This means if you’re not showing up on google searches when local customers are looking for your product or service like yours you are missing out on a ton of free advertising and a significant amount of sales!
For example, 50% of mobile searches for local businesses result in visits to your physical store in one day or less.
Why is this an important part of a marketing strategy for a small business in Australia? Today, I’m going to show you what Google My Business is, how it works, and 4 ways it will help your business.
What is Google My Business?
Google My Business is a 100% free marketing tool offered by Google for local business owners to help them show in both regular google searches and for searches made on google maps.
This tool helps customers find your business name, location, contact information, website link, hours of operations, and in some cases even what your business offers.
Also, it allows customers to leave reviews about your business, which is a very important topic we’ll cover a little later in this post.
How does Google My Business work?
The first step is to either claim an existing Google My Business page or create a new one. In most cases, Google has already automatically created a page for your business based on the information listed on your website, but if your business is brand new you may have to create one from scratch.
Whether you already have a Google My Business page or creating a new one it’s important to keep all of the information accurate, complete, and optimized for google.
When new local customers search for the product or service your business offers your Google My Business page may be displayed in the local results section, the sidebar, and on google maps.
Want more information on local SEO from a digital marketing freelancer? Check out my post on how to rank your local business.
4 Ways Google My Business can help your business
There are a number of different ways that an up to date Google My Business listing is an important part of any marketing strategy for a small business in Australia.
Here I’m going to cover the 4 most important.
Easier for customers to find you: research for a new product or services almost always starts with a simple google search. Claiming your Google My Business page allows your customers to see your website, call you for more information, and most importantly easily find your physical location.
Increase sales: Almost half of these people are searching for a local business like yours and at least half of the mobile searches on google maps will visit your location on the same day! All of this leads to more traffic to your store and increased sales.
Reviews increase your credibility: 88% of customers trust reviews and consider them just as important as a recommendation from a friend. This is an easy way to leverage the great customer service you already offer.
Stand out from your competition: You’ll easily stand out from the competition in your area if you have a well-optimised Google My Business page that makes it easy for customers to learn more about your business, contact you if they have questions, and visit your store. Your positive reviews will also help them make the right decision when they are comparing you to your local competitors.
As a small business owner, you wear many different hats and get pulled in a bunch of different directions every day. There’s always another new marketing platform or app.
However, once in a while there’s something so simple and effective you kick yourself for not getting started earlier. Google My Business is one of those opportunities.
Contact me if you don’t have the time and want an expert digital marketing freelancer to set it up for you to ensure your information is accurate, complete, and optimised.