Updated: Oct 25, 2020
When you start a small business, one of the biggest lessons you will learn is that you are going to be competing with businesses who have been around for a long time. You are competing with businesses who are established and who already have a dedicated customer base – and that is no easy feat.
This is one of the key reasons why building a solid Digital Marketing plan is one of the best things you can do for your business.
Below we are going to look at some of the reasons why a digital marketing plan is one of the best things that you can do when you have a SMB, and why so many business owners have relied on this type of marketing to take their idea/service to the next level.
A Plan gives your Business Direction
When you are building your marketing plan, you will do the following:
Learn – You’ll know what needs to be done
Plan - Create an action plan
Action – Follow your plan
Grow – Grow the business
When you build the right plan for running your campaign through digital marketing strategies and platforms, you will move in the right direction in order to attain your goals. Companies who don’t have their plan defined aren’t going to know what they need to do online in order to grow their customer base and improve their site visits. The ultimate goal.
Without having specific goals, it will become difficult to know what you’re campaigning for online.
Consumers are on Digital Devices
It will come as no surprise that majority of people spend more time on their smartphones or tablets, than not. People are actively seeking out more content and want unique products and services. With platforms such as Google and Yahoo, as well as Facebook, Instagram, YouTube and TikTok the most popular search engines and channels for advertising.
A study has been done that shows 82% of consumers search for reviews and use websites. Approximately 25% of these consumers use blogs and social media to find new products, brands and solutions.
And this is why a solid, well- constructed digital marketing plan is so important for sharping a business. If you aren’t engaging your customers and brand using the right digital marketing plan, you might lose your potential customers. That’s why you want your work to be visible in searches and that your work is engaging with your customers.
Digital Plans are Simple to Monitor & Track
One of the best things about a digital marketing plan is that you can track it anywhere and anytime. With all of your campaigns and plans running, you want to make sure you’re tracking your metrics. With these metrics you will get the right measure on your ROI, find out where you can improve and do things to make it a lot better down the line.
When you use analytics tools, you can check for different content for ads as well as mange the way that audiences are reacting to each of your campaigns. You can check how many visitors come to the website, how many times a page has been viewed, the average length of time visitors are spending on the site, the bounce rates, and the conversions. You also can analyze how much you’re growing as time goes by.
When you analyse all of these aspects, you are able to work on optimizing your business’ marketing plan so that you have the very best results.
You Will Interact with and Reach More People through Your Brand
Digital marketing is not going anywhere anytime soon and it’s always evolving.
With particular digital marketing plans like blogging, improving the search results, online ads, affiliate marketing, email marketing and marketing on social media, you are able to provide customers an experience that is more personalized.
Using short videos online, your business can grab your visitors’ attention. Things like infographics, client stories and images will keep your visitors entertained, informed and engage the customers that are the best for your business.
Remarketing using social media will show consumers the things they’ve left behind as well as constantly remind them about your brand. Using personalized ads, you will interact more with the consumers and you can remain at the forefront of their thoughts and hopefully encourage them to come back.
It’s important to note that your plan is also going to be an ongoing process, because things are always changing, and you need to keep things up to date. If you aren’t working on building your plan for your business, your company will not succeed.
Along with allowing you to interact more with your visitors, a digital marketing plan will extend your reach.
With some types of marketing, you only can reach so far. For example, if you have an advertisement in your newspaper, you only are reaching the people who are in the area and who subscribe to the newspaper. Television advertising is a bit better, but it can be very expensive and not everyone watches television anymore with the streaming services available.
However, with a digital marketing plan, you are able to strategically focus so that you are reaching and increasing your brand’s visibility.
Traditional marketing is a great way that you can reach your targeted audience. However, if you are looking for a more effective way to market to your audience and reach more people, the right digital marketing plan can help you with increasing your reach overall.
In addition, digital marketing will give you new ways that you can target your intended audience. You also will have more exposure and build brand recognition effectively. Through search engines, blogs, and social media you can reach out to you the customers who you’ve missed, and you want to engage.
Having a plan for your business’ digital marketing is essential. It’s important to define the tactics, KPIs and goals and document them.
These are just four of the reasons why a small business or startup can benefit from having a digital marketing plan. After all, you want to make sure that your business can hold its own with the business giants that are already on internet. This means reaching as many people as possible and letting them know that you are open for business.
Let us know how we can help your reach your business goals – we know what your business needs.