Updated: Oct 25, 2020
As the global spread and dire consequences of COVID-19 continues to impact us all, the tragic reality is that in order for businesses to survive this horrific onslaught may very well depend on their ability to adapt to this “new normal”.
The unprecedented, almost disappearance of majority of face - face and live advertising means, suggests that businesses are going to become reliant on their digital strategy and marketing campaigns.
With more people working from home, and spending increasingly longer hours staring at their screens, means that small businesses should seize the opportunity to reach potential customers like never before. With a range of different strategies in place - now should be the time for small businesses to embrace opportunities like launching new e- commerce channels as well as create social media campaigns and really make sure your SEO is working to your benefit - reaching new audiences.
Top Benefits of Digital Marketing
Your Target Audience is Online
Being confined to the office – or even the home – rather than on the road on sales visits or at events, means marketers have more time to develop digital strategies. This means researching where your customers can be found online, and how different approaches and tactics might impact your success. If your organization previously put token efforts into digital channels – because like a lot of other businesses, you had built your networks offline and that had always seemed to work – now is the time to revisit them. That could be as simple as giving your website and social pages a refresh, or a more innovative approach.
One of the key benefits of digital marketing is its affordability. Because there are so many types of digital marketing available, you can choose the options that you feel will best suit your business. One of the most affordable types of digital marketing is content marketing. Having the right product descriptions or website content for your website, along with the right keywords, can help your website be found by search engines and potential customers.
Traceable and Data - driven
Another huge benefit of digital marketing is that it’s very easy to track. This way you know what’s working for your company and what needs to be changed. Analytics programs are sure - fire a way to show you where your visitors are coming from and how long they’re spending on your website., and as such you will be able to use targeted online advertising to ensure those that are interested are exposed to your offers and products regularly.
Digital marketing is highly customisable and as such are designed according to your individual or personal specifications . Every digital marketing campaign will be created with your customers and your business in mind. Even though a company has created thousands of websites or content pieces for other businesses just like yours, they will create your digital marketing campaign with your needs and your target audience in mind.
Build your brand and reach your customers through easily achievable online marketing goals -
Have a Website Built or Update Yours
If your business doesn’t already have a website, now is the time to have one designed and built. Even if you’re unable to have your business physically open at this time, you should know that business websites never close.
If you already have a website, now is a good time to give it a fresh new look, especially if it’s been a while since it’s been updated. This shows your current customers that you’re still active and ready to support them during this challenging time.
Have a Blog Added to Your Website
The benefits of blogs on websites are twofold - not only do they provide your readers with expert actionable advice in relation to your service or product, they also help establish your brand and voice.
● They establish you as an expert – Whether you write the blogs yourself or you hire someone to write them, blogs give customers the information that they need without them asking the question.
● You can offer specials – Advertise a coupon or a sale that is specifically on your blog. This way you know how many people are reading your blog.
● They can be advertised on Social Media – Many blogging platforms allow you to post your blog post links quickly and easily to places like Twitter and Facebook and as such reach a greater audience.
Update Your Website Content
Whether you sell items on your website or you simply want to introduce your business, now is a good time to update your content. Bring the content up to date with new product descriptions or simply information about your business. It also can help you to mention COVID-19 and allay the fears of your customers, especially if you sell items and ship them out. It will keep your website current and help you with keywords.
Engage with Customers Through Social Media
Since many customers and potential customers are home and online, now is the best time to do some digital marketing through social media. Answer questions on Facebook, run contests, join Facebook groups that pertain to business and to your targeted audience.
As you can see, although this is a trying time for our country, there are things that you can do to help your business and reach more customers through digital marketing. It’s the ideal way that you can get through this time and turn an obstacle into an opportunity. With so many digital marketing choices, you are sure to find one that will work for your business.
It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost.
As long as businesses approach the shift to digital marketing strategically, there's no reason why it should just serve as an emergency fill-in, but could carry on providing long-term value when the world eventually gets back to normal. And of course, it would make companies more resilient to deal with any future pandemics.