Updated: Oct 25, 2020
Exceptional Digital Marketing and the consistent and dynamic presence of engaging content on various Social Media platforms is key to the growth and development of small businesses. Reaching target audiences is a fundamental part of any marketing strategy, and in today’s contemporary landscape Social Media is the catalyst for this reach. The fact, however, is that website visitors and consumers are skeptical of postings and as such, are looking for reliable content curated, created and delivered by thought leaders in their respective fields. A strong individual profile that highlights insight and experiences, as well as knowledge, will make people trust your brand even more.
Facebook (amongst others) is essential in helping the creation and promotion of both individual and brand names by adding value to your respective profiles. Marketing is no more just about selling things to customers.
You do not have to worry about the niche of your business; one can promote and gain spectators for almost every product or service on Facebook. Devise and develop an achievable Marketing plan with the primary goal of building your online presence and establishing your voice as an expert in the field, obviously directly linked to your business.
Facebook algorithms are always evolving and it is important to be aware of the constant changes. In truth, the positioning of your business page and ads is completely controlled by these algorithms, as well as the overall reach of your content. Keeping abreast of these changes and figuring a way of maintaining a strong digital presence will assist you and your business in remaining live and visible.
What are Facebook Communities?
Facebook communities are groups of people who share the same or similar interests. As members of respective groups, these people share their thoughts, interests, and questions – as well as material – on various topics of interest.
These communities all have some rules and regulations which members of communities are bound to follow. Aims of these rules are to keep a check on the data shared and focused on prime interest or motive of the community.
Shades of Facebook Communities
It’s not a hidden fact that Facebook is one of the most renowned social media platforms not from user point of view but also for business marketing strategies.
Facebook communities are going to be around for quite a long time. Resources and time invested in marketing adventure related to Facebook which revolves around these communities can be seen as long term investment.
According to Facebook, you can join up to 6000 groups, that’s quite a big number. On searching for communities on Facebook, you will come across a long list of such communities.
Join the one which will speed up your lead generation, but curating among a list can be a task in itself.
Look for scenarios like locations, descriptions, how often postings are done, these insights can help you narrow down the alternatives.
If you are in favor of creating and maintaining your own group, then be known to the fact that unlimited Facebook users can join your community.
After 5000 users you will have to compromise on your admins rights and sending group messages.
Joining niche-specific communities would lead you to your potential customers. As an admin monitor community members and posts or discussions.
With a large number of spectators, it becomes difficult to keep a check but it is a necessity.
Travel agency can join communities with other travel agents but also look forward to communities which are built around travelers.
Another great alternative is communities where safety norms during traveling are discussed. If you join these communities try to be active regularly but don’t make a marketing pitch be genuine in your conversations.
This will help you earn the loyalty and trust of the other community members. It is not a good idea to post a marketing pitch in communities whether it is in the shape of posts or comments or direct dm to community members.
SMB can make a lot out of these Facebook communities. Drilling down to get to your potential customers is what Facebook support. It doesn’t matter if you are a big enterprise or a small/medium business, Facebook supports all in the same manner.
With ads, it totally depends on your budget and the demographics you choose to go along with but Facebook communities are a great alternative as well. One can also build or create a group for their business and start first with sending invites to their friends.
Your community will eventually increase with your friends suggesting their friends and so on. Facebook communities can be seen as a great option for business or lead generation.
Business owners need to know about the fact that these communities are a great tool waiting to be explored according to their needs. Digital nomads are aware of the facts and can help business owners in getting the most out of these communities.
Engaging with different Facebook communities is always considered a plus. Interacting with different people and introducing yourself to a large number of different users will help solidify your marketing profile.
Small business owners or marketing teams can look up to communities as an important strategy. It can prove to be a shining star in their marketing belt which helps them shine with help with your sales and lots of it.
Actions to Take in Facebook Communities
Spark a conversation in the community, don’t wait for others to start a conversation. Yes try to be an integral part of other conversations but don’t look forceful, it should be a genuine response that sounds natural at the same instance add worth.
Conversations you are opening should not be a marketing pitch but it should append value to the community.
Follow Guidelines of the community you have joined or are associated with if you are admin of your group make sure rules are followed.
Admins do not waver in blocking the users who are spamming the community and are just exploiting the community for marketing benefits. They are not fascinated by compelling users who seem to have prior motives.
Sound legitimate and be tolerant with your approach, in communities you have to wait for the right time to ignite conversation. Be a part of the conversation and try to drive viewers to your products or services that don’t impose.
Share Posts and Videos which will attract the attention of your users. Interactive posts are keys to engagement. According to the latest trends, videos and gifs are the most up-to-date trends coming in the industry.
You need to generate content that will not only get your viewers consideration but also give them some value i.e. vital information.
Audiences prefer and like to share the content which is interesting, merely chipping in facts won’t also do the trick for you.
Funny posts and emotional content will help you build healthy and engaging content.
You can study the insights of the posts which are getting the most engagement and plan your next posts or content accordingly.
Facebook communities are an asset to the smb they should plan their marketing strategies keeping these in mind.
Communities are growing increasingly on Facebook with time hence opportunities are also increasing.
If you are looking for viewers for your business or brand join communities and try to market your product or service without harassing their rules.
By joining different communities you will be in touch with different audiences who have different opinions and choices.
Taking the above-mentioned example again if you are a travel agency and have also joined a community with senior people who are looking for traveling options after retirement. You have to change your approach because there is a huge difference in their requirements and the wishes of couples looking for honeymoon travel options.
Different communities can offer a range of customers to their users. Like if you have joined different communities then your audience will also differ from senior people to travelers to people looking for honeymoon travel or weekend getaways.
All these people have travel as interest in common but their preferences differ according to their interests and needs.
You need to understand these differences and make different approaches for all communities. Small business can use it to their interest and market themselves.
Share Blog articles, well written and descriptive blog posts can be shared as well on Facebook these can contain links to your business portals like website or Facebook account.
Users will give it a read and views to your blog will also increase. Audiences who will find the links interesting as well as useful for themselves will reach to your links and end up giving you a sale.
Pros of Facebook communities
· Genuine viewers
· Loyal customers
· Rise in sales
· Raise in engagement
Don’t hesitate to create a Facebook community for your business; you can use it for marketing business in the end. Joining different other communities will also be recommended and the right approach.
If you have hired digital nomads for taking care of your business marketing then get in touch with them and see to it they are not lacking in this area.
Get them to know that you would like them to join and become active users for their business in various Facebook communities.
If you are looking for after marketing and social platforms for your business yourself then plan out a strategy for Facebook communities and get into action as soon as possible.
Judging which will be the best community to join and be a part of it is also vital. You cannot be a part of every community you come across on Facebook. Not because it is not right but also it can cause adverse effects on your business.
Try to avoid spam and other such fishy activities. Look for communities over Facebook which can help you. Not experimenting can also be a dead-end, in the end, it is marketing and you have to take some risks.
Facebook Communities Suggestions
· Look for niche-specific Facebook communities
· Become an active member of these communities
· Share genuine and value-based posts
· Be a part of conversations started by others as well
· Don’t use marketing pitch in communities
· Try to sound genuine and take action where necessary
· Follow communities guidelines
· Build your community
· Manage it with rules and do smart marketing
In the end, we can say without a doubt that Facebook communities are a great option for getting a genuine list of customers.
You just have to be patient and use your instinct, avoid doing direct marketing.
As we all know customers hate the fact that they are being sold something. If users found you genuine and instead of selling they found you sharing some value base information they will definitely be interested in it.
Hence, the key to the success of small businesses in Facebook marketing is in the hands of their marketing strategy.
If you have joined different Facebook communities and think those are enough for you then you are wrong.
Facebook algorithms and users are evolving with time so be on your toes all the time and try to figure out the situation.
Don’t hold back and stick to old patterns and rules only. Keep on searching for new ideas whether it is in content or form of new communities that are surfacing social platforms like Facebook nowadays.
Facebook communities are underestimated as a marketing tool as discussed above. It is a potential lead generating tool that can be explored accordingly and holds a lot of potentials.
Business owners who think that all the marketing paths have been explored and are exhausted should look for alternatives like these.
Not only smb but people who have a local business can also get positive feedback from Facebook communities. They just need to explore and be a bit patient.
Facebook communities can offer immense sales and leads but one needs to play fair and be enduring. It is not just about one time sale but about building a long-lasting relationship with your customers and end up creating a loyal clientele.