Updated: Oct 25, 2020
An up-to-date digital marketing plan is no longer optional if you’re a small business that wants to thrive. How to market your business online can feel overwhelming when you’re just getting started or not seeing the results.
Follow these 5 steps to update your digital marketing plan to help you grow your business.
Step 1: Identify your best customers
If you’ve been in business for a while, then you probably have loyal customers that are true fans of your small business. You want to find more people like them who will love your product or service so much they will become raving fans too! (Do not underestimate the power of those reviews)
To start, look through your last 6 months to a year of sales and identify the people that spend the most money. What do they have in common? For example, do they have a similar age range, gender, income, or maybe similar hobbies? By collating this information, you are actively identifying your most successful target audience.
Step 2: Revamp your Unique Selling Proposition
Now that you know what your best customers have in common it’s time to start speaking directly to them.
When you started your small business you probably thought about what makes your business different from your competitors. The fancy MBA term for this is called your Unique Selling Proposition (USP).
It’s time to revamp your USP to focus on creating a level of service and value that will surprise and delight people who match your best customer profile. What can your provide your customers with that no one else can?
Step 3: Connect with your customers
Recommendations and referrals are critical to any small business.
Customers that truly connect with you and your business will come back time and time again, tell their friends, and shout your praises from the rooftops!
Identify where your best customers like to spend their time. Your digital marketing plan should be focused on creating useful content and promoting it in the places where your customers are already hanging out.
The best places to promote your content could be as simple as an email newsletter to as hip and new as the latest social media app like Snapchat.
Step 4: Set SMART Goals
If you’ve completed the previous steps you have now identified your best customers, revamped your USP, and know where your best customers like to connect in the digital world.
The next step in how to market your business online is to create SMART goals.
SMART Goals will help you take action as you update your digital marketing plan.
Step 5: Measure your results
The last step in how to devise your digital marketing plan for your small business is to measure your results.
Did you meet your SMART goals in step 4? If you did meet your goals that’s great! But were those goals too easy?
If you did not meet your goals, then how can you market your business better in the future to reach that SMART goal.
How to devise your updated marketing plan can be overwhelming if you don’t take the process step by step. With each step, you will learn how to market your business online more effectively.
If you use these steps in your small business you be well on your way to creating a thriving business for years to come.