Updated: Oct 25, 2020
In the new reality of COVID19, it is important to know how to kickstart your brainstorm ideas into an actual brand that is going to succeed.
SMB (Small to Medium Business) marketing during COVID19 has gone completely digital.
Today, I’m going to show you four keys to an effective marketing strategy for a small business in Australia.
1. Empathize with customers
COVID19 was something no one was planning for in January 2020. Your potential customers’ work and personal lives have been completely disrupted by this global pandemic.
It’s important to start with empathy when you are connecting with your new customers in the current environment no matter what industry you are in. People want to do business with other people, not faceless entities.
To be effective, all of the SMB marketing during COVID19 for your new venture should include empathy for your customers and their struggles.
2. Connect online
As we’ve covered in some of our previous articles, face to face opportunities that we had before the COVID19 crisis aren’t coming back any time soon.
This can be especially challenging if you’re working on building an idea into a brand because the in-depth feedback you normally get face to face early in the life of the brand is so important.
Your potential customers are now online so you need to be there too in order to connect with them. The good news is with a little research you can find where your ideal customers like to spend their time in the digital world and connect with them there.
Knowing where your customers are online will also be important when you start creating your digital marketing strategy because it will allow you to focus on the places that will help get the critical feedback and initial sales you need to be successful.
If you’re struggling with how to connect online, we can show you how digital marketing can help small businesses survive COVID19.
3. Avoid the hard sell
You will want to start making sales right away when you bring your new brand to life. If you’re a new service or product in high demand because of COVID19 it will be easy to make those first few sales.
However, if your new brand isn’t a necessity right now it will take longer to happen naturally. It’s important that your SMB marketing during COVID19 is focused on engaging your audience and providing value for future opportunities.
Customers appreciate brands that provide value without the expectation of an immediate sale. This is especially vital if you’re creating a marketing strategy for a small business in Australia.
4. Find the new opportunities
If you’re kickstarting your idea into a brand there is probably another company that is working in your market that you admire or really hate how they serve their customers.
COVID19 has dramatically changed how we shop, communicate, and many other daily activities. What can your new brand do to make the experience better for your customers in this new normal?
Answer this question and you’ll find a treasure trove of great new opportunities with your brand that your customers are going to love.
This is the first time in almost 100 years we’ve experienced a global pandemic and there’s no doubt its been distributive and destructive. However, you can find a silver lining in the new opportunities to surprise and delight your customers with your new brand.
SMB marketing during COVID19 is going to be critical to get the right message out to the right people.