How to Optimize Instagram for Your Business

Updated: Oct 25, 2020

Instagram camera for your business

Want to grow business via Instagram? As an entrepreneur, Instagram is a powerful platform that offers huge opportunity to help grow your business.

In this article, you will find out useful strategies from optimizing an Instagram account for your business to improving leads to your Instagram landing pages. Many digital marketers have found these tips influential.

Keep reading our best tips, if your ultimate goal is to drive traffic to your site and get more sales through Instagram.

1. Show Your Audience What You Want

Make sure your Instagram activity or posts depict what kind of response you want from your audience. Adding a call to action (CTA) to your Instagram posts is an effective marketing strategy because it directs people what they should do next, either they need to like, shop, sign up, or click. In the era of social networks, you have to convince the public how your product or service can help them. To provoke an immediate response, you can direct them through imperative verbs. The directness of this strategy works, and even lauded by the audience.

Instagram is a unique social media channel because it majorly deals with quality visual content rather than textual content. You see, it works very simple. A typical Instagram user will look at the post, go through its description and follow the call-to-action word. However, to earn sales on Instagram, you can test various call-to-action words. One such strategy is putting a CTA link in your profile. Also, it may be tempting to post CTAs that precedes an exclusive offer. This way you will get more potential customers.

There are several other ways to captivate your audience. All you need is to put the right pictures and effective call of action buttons out there.

How to Instagram Your Business

2. Know Your Audience Preferences

Images are everywhere. Make sure you post the ones that are being prioritized by audience. Start identifying your audience, target them with right content, and keep them glued to your Instagram posts as much as possible. This is a winning strategy. After all, this is how you generate revenue from this platform.

However, you might experience major problems while customizing audience settings. There are many cases where business owners send wrong content to their targeted audiences — which really put them in trouble later on. This is why it's so important to figure out who your target audience is. You can do this easily. Browse Instagram feeds and view popular posts. Know which posts prompt you to comment, share and enjoy. Once you know about yourself, you are more likely to captivate audience who has the same taste and preferences as you.

Don't forget to go through your competitor's Instagram pages and feed. Take inspirational ideas from your competitor's page by keeping an eye on their posts, messages and popular pictures until you find content that's relatable to your niche. This way you will be able to promote and publish similar content to your page. After knowing your target audience, it's time to move to the next step.

3. Know Your Profits

Do you represent a direct sales company? If yes, then you must know that monetization options on Instagram are quite limited for you. This is because most direct sales companies do not allow their subsidiaries to make money by selling advertising space. Make sure you read particulars on your affiliate membership. Apparently, paid advertising is not allowed.

So, what will you do now?

Do you remember our first strategy? The tip which emphasize on using call-to-action words? Your affiliate membership status requires you to use powerful affirmative words to secure a place where you can get return on your efforts.

Hopefully, these aforementioned tips will help you in optimizing Instagram presence for your business and getting more sales.

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