Top Startups That Started Small and Made It Big!

Updated: Oct 25, 2020

Small businesses making it big is not something new, and almost every corporation you know was once a small business. Startups contribute to over $109 billion to the Australian economy, providing job opportunities for many individuals. However, each startup has one thing in common – they rely on marketing to grow!

It is a no-brainer that your startup or your small business needs a digital marketing plan to attract more customers.

The right strategy can help you generate revenue and take your business to the next level.If you don’t have much experience in marketing it can be tough to plan an effective marketing strategy for SMB in Australia. Still, some startups have made it big through innovation and unique marketing ideas, becoming the future market leaders.

Digital Marketing For Startups in Sydney

Here are some great examples:


If you are a designer, you might be aware of Canva. It’s among the leading graphic design platforms with hundreds of templates and tools. Canva is available in six languages and is constantly expanding its market reach through its innovative marketing strategy. As of the year 2020, the company has a valuation of over 3bn USD and generates more than $35m in revenue.


Awarded as FinTech organization of the year, Afterpay makes it easier for people to settle their accounts. It is one of the most famous Australian startups and aims to revolutionize the local way of making payments. Afterpay has partnered with Australia’s leading store and brands and enables anyone to pay their invoice in four equal fortnightly installments.


Shippit is a logistics startup offering services to both sides of online transactions – sellers and consumers. It provides merchants with more flexibility and options for deliveries, while consumers get real-time information about their packages. It aims to make shipping simple, and you can also integrate their solutions to popular e-commerce platforms such as Shopify and Woocommerce.


Marketplacer is another startup that gained traction in 2015, after securing $10 million funding by private investors. The platform helps individuals and businesses build large scale online marketplaces by providing them access to services and tools such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Web Store Platforms, as well as KIP and CRM reports. Marketplacer is currently valued over $60 million and has offices in Australia, United States, New Zealand, and Germany.


Founded in 2013, Lawpath provides affordable online legal services to businesses. It has raised $8.9 million in total funding and aims to modernize the legal industry by removing conventional barriers to entry, making it simpler and more manageable. The startup provides legal documentation and assistance with its network of more than 650 lawyers. Since its foundation, the company has helped over 50,000 Aussie SMEs saving a total of $5 million in legal fees.

Using an effective digital marketing strategy for startups in Australia might seem daunting, but if you work with an experienced agency, it doesn’t have to be painful.

Not sure if content works in 2020? Well, here’s how four startups successfully launched their business through content marketing.

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