Updated: Oct 25, 2020
SEO is always in a state of flux, and the trends are constantly changing. Whether you are a newcomer or a professional, staying relevant has become a big concern when it comes to launching SEO campaigns. SEO is no longer confined to on-page optimization, and it’s time to look beyond backlink building and content marketing. Speaking of modern SEO tactics, one has to discuss brand building and influencing search engine queries. When you think of SEO in 2019, it’s all about inclusive approaches, which prompt you to look beyond traditional practices. In case you are curious, here’s how SEO is predicted to influence marketing in the coming days:
Any discussion about modern SEO trends will remain incomplete without the advanced machine learning algorithm. RankBrain algorithm has created quite a buzz in the field of SEO. This rising trend is enabling Google to reap the benefits of machine learning, deploying it to the SEO infrastructure. Today, RankBrain is responsible for processing individual Google search efficiently.
2. Accelerated Mobile Pages
Google’s “Top Stories” flashes excerpts from Accelerated Mobile Pages (AMP). Apart from AMPs, Google search provides users with relevant links to AMP pages, especially in organic search results. Many Google users are yet to acquaint themselves with AMP, but this trend has enormous potentials in initiating massive changes in the future.
3. Integrated Research Methods
Integrated research methods will become imperative when it comes to content marketing. To begin with, it is essential to consider advanced integrations for research and strategy. Independent services like Moz’s Keyword Explorer will stick around, but there is a growing need for a more strategic approach. This means users will have to configure their unique goals, making recommendations as and when required.
4. Semantic Analysis of Content Quality
Content marketing will continue to rule SEO in the future. However, content quality analysis requires a lot of work. To address the problems in the existing systems, SEO providers need to consider alternatives like built-in tools, which will enable users to remain consistent. With real-time quality assessment tools, users will be able to maintain the same content quality that Google endorses.
5. Real-Time Position Reporting
Today’s digital marketing campaigns can inform its users as in whether or not a page is properly optimized. This not good enough if you want greater impacts. Most of the traditional SEO solutions are not equipped to enlighten users about finer details of their campaigns, such as its ranking status, comparative analysis of its fluctuations, etc. Real-time position reporting is one trend to watch out for, as it predicted to be a complete game-changer in SEO.
The future trends of SEO are a curious mix of a number of things. Regardless of what you are incorporating, getting a hang of new possibilities will help you draft a killer campaign. When you think about the future of SEO, it’s hard to dismiss sensations like AI, machine learning programs and AMPs. Whatever the case may be, do your best to prioritize user experience, helping people to make the most of their visits.